Siemens plans to double business in Brazil by 2014

German company Siemens sees Brazil as an attractive market with great growth prospects, even though the company has not dived head first into the green wave, one of the strategic pillars of this company.

By 2014, the company seeks to have doubled the annual volume of business in Brazil, which currently stands at around R$ 5 billion. This is the opinion of Adilson Antonio Primo, the President of Siemens in Brazil, given at an interview with the Brasil Econômico newspaper and which comes out in tomorrow’s issue (30 September).

Different to what happens elsewhere, the strategy adopted by Siemens to achieve results in this country includes a more intense activity which is focused on areas in which the country needs to invest in order to grow in a sustainable manner: energy, petroleum and gas, and transport, and also other important segments of basic industry, such as steel casting and the production of paper and cellulose. If the projects include green technologies, all the better.

As a board member of employers’ institutions and also a traditional spokesman of the local industry before the Government, Mr. Primo remains optimistic about the future of Brazil. He believes in a pace of expansion of between 4% and 5% per year, in years to come.

However, he makes reservations typical of someone who has seen the country go through periods of euphoria and also feel the bitterness of the disillusion with lost decades. For this reason, he considers it essential to make the most of the economic and political moment, so that structural reforms are indeed implemented, to ensure competitiveness and space for the industry in the battle for markets not only abroad but also here in Brazil: we have a savage tax burden, cumbersome bureaucracy and high capital costs. This is what I call “home made, marmalade”.

Fonte: Brasil Econômico